Microsoft backs free Boingo WiFi in NYC and San Francisco, hopes you'll see Metro on the metro

Blog sponsored by Engadget.com 9.10.2012 Comments Off on Microsoft backs free Boingo WiFi in NYC and San Francisco, hopes you'll see Metro on the metro

New York City subway stop

Microsoft is about to launch a giant media blitz for Windows 8, and it wants to guarantee that even those of us heads-down in our laptops and smartphones take notice. It’s sponsoring Boingo’s WiFi, making it free at popular locations in New York City and San Francisco through the holidays to pitch both its new OS and the Windows Store. The San Francisco locations are already active and mostly cover signature locations such as Fisherman’s Wharf and Union Square, but Microsoft is going all-out for the New York City campaign starting November 1st: the free WiFi will reach over 200 locations in Manhattan as well as the six NYC subway stations offering underground wireless. While some might not enjoy the hard sell on Windows 8 while they’re checking into Foursquare, we’d say it’s at least relevant that Microsoft pushes its urban sign UI in the city that was arguably the software’s major inspiration.

[Image credit: pspyro2009, Flickr]

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Microsoft backs free Boingo WiFi in NYC and San Francisco, hopes you’ll see Metro on the metro originally appeared on Engadget on Tue, 09 Oct 2012 01:03:00 EDT. Please see our terms for use of feeds.

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