These crazy, gorgeous seats are an 'allegorical interpretation' of the BMWi line

Blog sponsored by Engadget.com 8.4.2013 Comments Off on These crazy, gorgeous seats are an 'allegorical interpretation' of the BMWi line

These crazy, gorgeous seats are an 'allegorical interpretation' of the BMWi line

You may not look at the trio of concentric seats above and think “expensive electronic car,” but French designers Ronan and Erwan Bouroullec are nonetheless calling their “Quiet Motion” exhibit at this year’s Solone del Mobile an “allegorical interpretation” of just that. Beyond simply looking pretty, the exhibit is intended to represent BMW’s history of working with “designers spanning a wide range of industries” — BMW’s long-running Art Car project, for instance — as well as employ the sustainable materials used in the BMWi line. They’re calling the slowly rotating platforms a version of a carousel, and you’ll be able to get your gluteus maximus on the installation starting tomorrow through April 14th. Whether it inspires you to buy a BMWi vehicle … well, that’s another question; at very least, it’s a rather unique photo opp (if you’re in Milan, that is).

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