Thorsten Heins: tablets aren't a good business model, BlackBerry aiming to lead mobile computing in five years

Blog sponsored by Engadget.com 30.4.2013 Comments Off on Thorsten Heins: tablets aren't a good business model, BlackBerry aiming to lead mobile computing in five years

Thorsten Heins tablets aren't a good business model, BlackBerry aiming to lead mobile computing in five years

Holding out for a post-RIM version of the PlayBook? That waiting likely won’t end any time soon. BlackBerry CEO Thorsten Heins used an interview yesterday to discuss the mobile environment five years out. Seems he’s feeling particularly bullish about his own company’s prospects. “In five years, I see BlackBerry to be the absolute leader in mobile computing — that’s what we’re aiming for,” he told the interviewer. “I want to gain as much market share as I can, but not by being a copycat.”

Not being a copycat may likely involve staying away from the crowded tablet market. “In five years I don’t think there’ll be a reason to have a tablet anymore,” according to the CEO. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.” This certainly isn’t the first time the exec has expressed caution about the space in the wake of the PlayBook’s lukewarm reception. Heins has mentioned in the past that the company won’t jump back into tablets unless it sees the potential for profits.

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Source: Bloomberg

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